The e-commerce landscape is undergoing a rapid boom.
It’s overshadowing traditional brick-and-mortar retail and showing us where modern shopping is
headed.
More and more companies are stepping up their game in order to secure a slice of the market pie. They
are no longer competing just on product quality and size of invested capital.
In recent years, e-commerce has been booming beyond wildest expectations. It‘s estimated there are already 1.92 billion online buyers across the globe. Fueled by this high demand, e-commerce is poised for explosive growth and expected to reach $27 trillion by 2020. And this is just the beginning: numbers are only expected to rise in the years to come.
Technology has transformed the way brands interact with customers. With the proliferation of mobile devices and ever faster internet connections, people are more informed and selective than ever before. The number of mobile shoppers is on the rise and upward trajectory will continue in the foreseeable future.
